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ひさみをめぐる冒険
サンフランシスコ・シリコンバレー在住マーケターのINSIGHT(洞察)



オバマ大統領からの就任式に関する「Thank you」eメール

1/22/2009

 
オバマ政権は、今、真剣に米国民と会話しようとしています。これは、すべて、政府と国民とが信頼関係を構築して、深いレベルでエンゲージメントするために、必要だと感じて行なっていることです。オバマ政権はウエブサイトで、以下の3つの事柄を優先することを表明しています。

  • Communication(コミュニケーション)
  • Transparency(透明性)
  • Particapation(参加)


これは非常に重要なことです。そんなオバマ政権から、今朝は、早速就任式終了の「Thank you」 レターが大統領の名前で届きました。以下が全文です。文章にはオバマ大統領らしいセンスが感じられます。このきめ細かさが、オバマ政権の大きな武器だと思います。

Friend --

Thank you for being part of the most open inauguration in our nation's history.

As we begin the work of remaking America, we must draw on the common hopes that brought us together this week.

I'm counting on you to keep the spirit of unity and service alive.

You can visit http://www.pic2009.org/whitehouse to learn about our plans to bring change to America, and how you can get involved in the work ahead.

We face many challenges. But we face them as one nation.

And we have seen, time and time again, that there are no limits to what we can accomplish when we stand together.

Our journey is just beginning.

Thank you for all you do,

President Barack Obama


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    大柴ひさみ

    日米両国でビジネス・マーケティング活動を、マーケターとして、消費­者として実践してきた大柴ひさみが語る「リアルな米国ビジネス&マーケティングのInsight」

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